Reporting is the process of organizing data into summaries to monitor performance and trends. Analytics involves examining this data to uncover insights, trends, and patterns that can inform decision-making.

They help businesses make informed decisions, identify areas for improvement, optimize operations, and track progress toward goals. By leveraging data, businesses can gain a competitive edge and improve overall performance.

You can generate various types of reports, including:

• Operational Reports: Daily activities, asset efficiency, and performance metrics.
• Financial Reports: Revenue, expenses, profit margins, and budget analysis.
• Sales Reports: Sales performance, customer behavior, and market trends.
• Custom Reports: Tailored to specific business needs, incorporating unique data sets and filters.

• Descriptive Analytics: Summarizes historical data to understand what has happened.
• Predictive Analytics: Uses statistical models and machine learning to forecast future events based on historical data.

Power BI integration allows you to connect your data to a powerful analytics platform, creating visually appealing charts and dashboards. It helps you identify trends, monitor key metrics, and make data-driven decisions with ease.